The Madison Avenue Copywriter Who Became Hopelessly Addicted To ChatGPT

Boy, there’s a lot going on in that title. I do hope I do it justice.

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In this newsletter, you will discover how to become the 1% of the 1% of anyone using ChatGPT. Over time, you will understand the power of the very best ChatGPT prompts, you will feast on real examples of prompts you can and must customize, you will find the one prompt you must use before you even do anything, and then you will know what you must do the second you have this “amazing” ChatGPT generated content. And a ton of killer hacks along the way, including one featuring Kindle that is nutty effective!

Deep soothing breath. Let‘s start with the sexy ChatGPT piece, then circle back to whatever the hell the copywriter thing has to do with any of this.

They Say Sexy Sells, Let’s See If “They” Know A Damn Thing…

ChatGPT, to so many people alive at this very moment, is, let me guess, probably 5.5 billion times more eye-opening than the advent of fire. Come on, one unshaven cave guy hits a rock against another rock and some dry leaves are in the middle and then two unshaven cave guys are suddenly mystified and recoil from fire?

You are seriously going to compare that to the arrival of ChatGPT?

Right now, anyone who is bored with fire can go into a free version of this amazing AI software and bring in a prompt that’s beautifully designed (oh, we’ll get to that in a minute) and walk away with an article, a list, a blog post, a press release, or anything else in word form that is nothing short of unreal.

Anyone of any capacity can now use ChatGPT (by the way, how great is the name of this newsletter???) and can learn a new language, explore new ideas, create a chatbot, design any new game, create a virtual assistant, host a debate, generate recipes, write a hit song, build a prompt generating business, plan a holiday, plan first-dates, plan a party, generate social media captions…

I’m exhausted. 90% of the iceberg is always below the surface of the water.

Imagine a fourth grader is tasked to write 200 words on “How did the United States begin?”

Now imagine that this savvy fourth grader knows about ChatGPT…and also knows a thing or two about how to surf the web (which they damn well do) and they find a customizable prompt that they can turn into this:

“Pretend you were one of the founding fathers of the United States. Explain in 205 words what were your most pressing needs and fears at the time and explain why your actions then mean so much to us now. Be deliberate but honest. Be candid and engaging. Allow yourself to share the value of what you did at the time and what it means for the USA now.”

Doubt it all you want. That is happening right now.

With unreal Chat GPT prompts, there is taking the software out for a drive on the driveway (thank you “Rain Man”) and then there is taking it out onto the Autobahn, where 70 percent of all cars can go as fast as they want,

Waiter, I’ll Take The 70%, Thank You

ChatGPT prompt engineering goes far beyond anything you could right now. The best prompts are ultra-specific about writing style, tone, intimation, calls to action, humor, approachability, the usage and placement of keywords, the way subheads are involved, etc.

The stronger and deeper the prompt, the more value there is at the end of the pressed button.

I do not live in the “rewrite this article for me:” world. That’s trash.

So as we get into this, we know that our prompts have to be engineered at a sky-high, multi-paragraph level.

Excuse Me, I Believe There Is A Hair In My Cold Soup (Yes, I’ve Gone Too Far With The Waiter Thing)

Waiter: It’s called Gazpacho, sir. You ordered it.

Me: Yes, but there’s a hair.

Once you have your content masterpiece, no matter how involved the prompt, there is work to be done. Sorry, but the cards are on the table now.

Content in hand, you now need to make 100% sure that this new beautiful content you are touting around will be looked at as being WRITTEN BY A HUMAN.

So you run it through bots that tell you if it is or not.

And if it is not, you then run it through another piece of software that fixes that…because in the end, your content has to be seen by the engines as being pure you.

If it’s not, if there is doubt, toss it, Trust me.

So the point of all of this is to walk away with amazing content written by Chat that is then seen by the search engines as being totally handwritten.

That’s a must.

Are We There Yet?

California to Connecticut is a long drive. I’ve done it twice. There won’t be a thrice.

You know now that

1. You must start with incredibly detailed and fully optimized ChatGPT prompts that are rich in intent, tone of voice, calls to action, etc.

2. You must check to make sure that the content that you generate is being seen as “written by a human”

3. If it is not, you then run that content through software to make sure it is (we will get to that)

But there is one last step.

If your intention with the content is to get it to rank, you must use keywords responsibly.

So in this newsletter, we will talk about infusing your brand new content with main keywords and in what numbers and where in the content, LSI keywords that support your main keyword.

And we will talk about the biggest thing you must do.

Adding your fingerprint to it!

Please join me on this journey. I have so much to share with you to make you DESTROY anyone in your niche.

Wait, You Said Something About Madison Avenue Or Something

I did, didn’t I?

And I mentioned it only to have you understand that after spending 2 decades creating hundreds of kickass commercials, print ads, and social posts at some of the biggest advertising agencies in the world (McCann Worldwide, Y&R, and J. Walter Thompson) and writing copy for some of the biggest brands in the world (Coca Cola, Partnership For A Drug-Free America, Sony Pictures, etc.), I became a WORD GUY.

I know copy. I know words incredibly well. And that gives me a sick and profound advantage inside of ChatGPT.

That’s why I want you to stick around for this newsletter and drink it all up.

I’m excited. Hope you are too.

Someone light the candles, and then someone else, cue the make-money music.

It’s time.

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